Client: Fujitsu
Year: 2011

Design concept for Fujitsu Lifebook. The objective was to define new concepts for the near future (2013). The concept comprised a hybrid between a regular laptop and a tablet (at the time there were not too many similar well executed products). The physical transformation also triggered the desktop UI to a touch UI. This way it provides a tailored solution for different user scenario’s such as working or just laid back media consumption while sitting on the couch. Another new feature was a customisable shortcut bar for easy access to ones favorite applications and live notifications. Different sets of shortcuts can be compiled for different user scenarios.